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UTM Builder

Track your marketing campaigns with precision. Build UTM-parameterized URLs to accurately identify traffic sources in Google Analytics.

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aboutTool

UTM Builder creates URLs with UTM parameters to accurately track marketing traffic sources. Essential for analyzing campaign performance in Google Analytics (GA4) and other tracking tools.

howToUse

  1. Enter your landing page URL
  2. Fill in the Source, Medium, and Campaign Name
  3. Add optional fields like Content or Term for deeper tracking
  4. Copy the tagged URL and use it in your marketing campaigns

features

  • GA4-compatible standard UTM parameters
  • Real-time URL building and preview
  • History of recently used parameters
  • Built-in descriptions for each parameter
  • Safe encoding for complex URLs
  • Clean and organized user interface

faq

Difference between Source and Medium?

Source is where the traffic comes from (e.g., google); Medium is how it arrives (e.g., cpc, email).

Is it case-sensitive?

Yes, Google Analytics treats "Email" and "email" as different sources. We recommend using all lowercase.

Can I track without UTMs?

Basic direct traffic is tracked, but UTMs are necessary to identify specifically which ad or link drove the click.